Across the world, businesses are clamouring to adopt the latest AI technologies, and they’re willing invest significantly. According to Gartner, generative AI has produced a significant increase in infrastructure spending from organisations across the last few months, which prompted it to add approximately $63 billion to its January 2024 IT spending forecast.
Capable of reshaping business operations, facilitating supply-chain efficiency, and revolutionising the customer experience, it’s no wonder major enterprises are keen to channel their budgets towards AI. But the benefits of AI can extend beyond large enterprises and make a considerable difference to small businesses too if adopted responsibly.
Game-changing innovation
Most SMBs don’t have the same ability for taking spending risks as their larger counterparts, so they need to be confident that any investments they do make are worthwhile. It’s therefore understandable why some might assume it to be an elite tool reserved for the major players.
To understand how SMBs can make the most of their AI investments, it’s important to first look at what the technology can offer.
Across industries, AI is promising to be a game changer, taking day-to-day operations to a new level of accuracy and efficiency. AI technology can enhance businesses of all sizes by:
Enhancing customer experience
Businesses can use AI tools to process and analyse vast amounts of data – from spending habits and frequent buys to the length of time spent looking at a specific product. They can then use these insights to provide a more tailored experience via personalised recommendations, unique suggestions and substitution offers when a product is out of stock. And, with AI chat functions, businesses can provide more timely responses to any questions or requests, without always needing an abundance of customer service staff on hand.
Powering day-to-day procedures
One of the most common and inclusive uses of AI across organisations is for assisting and automating everyday tasks including data input, coding support and content generation. These tools, such as OpenAI’s ChatGPT and Microsoft Copilot applications, don’t require big investments to adopt. Smaller teams and businesses are already using them to save valuable employee time and resources and boost productivity. This also saves the need for these organisations to outsource these capabilities where they might not have them otherwise.
Minimising waste
AI is also helping businesses to drive profit, minimising wasted resources, and identifying potential disruptions. By tracking levels of supply and demand, AI can automatically identify challenges such as stock shortages, delivery-route disruptions, or a heightened demand for a particular product. More impressively, however, they are also capable of suggesting solutions to these problems – from the fastest delivery route that avoids traffic, to diverting stock to a new warehouse. Such planning and preparation help businesses to avoid disruptions which costs valuable time, money, and resources.
According to Forbes Advisor, 56% of businesses are already using AI for customer service, and 47% for digital personal assistance. If organisations want to keep up with their cutting edge-competitors, AI tools are quickly becoming a must-have for their inventory.
For SMBs looking to stay afloat in this competitive landscape of AI innovation, getting the most out of their technological investment is crucial.
Laying down the foundations
Adopting AI isn’t as straightforward as ‘plug and play’ and SMBs shouldn’t underestimate the investment these tools require. Whilst many of the applications may be easy to use, it’s important that business leaders take time to fully understand the technology and its potential uses. Otherwise, they risk missing some major benefits and not getting the most from their investment, particularly as they scale out.
Acknowledging the potential risks and challenges of implementing new AI tools can help organisations prepare solutions and ensure that their business is equipped to manage the modern technology. This can help businesses to avoid costly mistakes and hit the ground running with their innovation efforts.
SMB leaders looking to implement AI first need to ask the following:
What can AI do for me?
Are day-to-day administration tasks your biggest sticking points? Or are you looking to provide customer service like no-other? Identifying how AI might be of most use for your business can help you to make the most effective investments. It’s also worth considering the tools and applications you already have, and how AI might enhance these. Many companies already use Microsoft Office, for instance, which Microsoft Copilot can seamlessly slot into, making for a much smoother rollout.
Can my business manage its data?
AI is powered by data, so having sufficient data-management and storage processes in place is necessary. Before investing in AI, businesses might benefit from first looking at managed data platforms and services. This is crucial for providing the scalability, security and flexibility needed to embrace innovation in a responsible and effective way.
What about regulation?
The use and development of AI are becoming increasingly regulated, with legislation such as the EU AI Act providing stringent, risk-based guidance on its adoption. Keeping up with the latest rules and legislative changes is vital. Not only will this help your business to maintain compliance, but it will also help to maintain trust with customers and employees alike, whose data might be stored and processed by AI. Reputational damage caused by a data breach is a tough blow even for big businesses, so organisations would be wise to avoid it where possible.
Embracing innovation
This new age of AI is exciting; it holds great transformative potential. We’ve already seen the development of accessible, affordable tools, such as Microsoft Copilot, opening a world of new innovative potential to businesses of all sizes. Those that don’t dip their toes in the AI pool risk getting left behind.
The question smaller businesses ask themselves can no longer be about whether AI is right for them; instead, it should be about how they can best access its benefits within the parameters of their budget.
By thoroughly preparing and taking time to understand the full process of AI adoption, SMBs can make sure that their digital transformation efforts are a success. In today’s world, this is the best way to remain fiercely competitive in a continuously evolving landscape.
- Data & AI
