Neha Sampat is a three-time tech founder and the driving force behind Contentstack, the leading Composable Digital Experience Platform (DXP) company. As a non-engineer thriving in a technical world, Neha is living proof that industry norms are meant to be challenged. Her unconventional journey from a background in PR to pioneering the next generation of digital experience platforms has made her a standout voice in the digital transformation space.
Under her leadership, Contentstack has raised ~$170M in capital in just three years, on a mission to help global brands create composable, customer-centric digital experiences at speed. With a passion for breaking down complexity, enabling creativity and building adaptive infrastructure, Neha brings a fresh, human transformation to what transformation really means in 2025. In her eyes, it’s not only about technology, but mindset, culture, and the courage to rethink what’s possible.
In this interview, Neha will delve into a variety of topics, including why so many companies are getting digital transformation wrong, how to combat this, why legacy tech is a liability, the need for composable infrastructure and more.
1. Why are so many companies still struggling to get it right?
The term ‘digital transformation’ is still misinterpreted. Too many businesses treat it as a linear IT upgrade rather than thinking of it as a strategic reinvention. The truth is, transformation isn’t about adding more technology but about rethinking and adjusting how your business delivers value in a digital first world.
Another part of this is personalisation. I think all businesses are starting to realise that consumers expect experiences and products that are tailored to them. The problem? Brands are struggling to deliver, it’s too abstract, complicated and disconnected.
Without aligning people, processes, and mindset, technology alone won’t move the needle. We’re continuing to see businesses struggle for a number of reasons, clinging onto legacy systems, resisting cultural change and underestimating the importance of adapting.
2. What are the biggest obstacles leaders face in moving from legacy systems to modern infrastructure?
While many businesses have recognised that legacy tech is outdated, there are still few that view it as a liability. Legacy systems represent significant sunk costs, and many leaders are reluctant to disrupt what’s working. The key is to move toward a composable architecture, where capabilities can be added or swapped out without overhauling everything. This reduces risk and allows for iterative transformation. At Contentstack, we help organisations make this shift with a MACH (Microservices-based, API-first, Cloud-native, Headless) approach that offers flexibility and speed.
3. What is composable infrastructure, and why is it important?
Composable infrastructure enables businesses to build and adapt their digital capabilities in real-time. Instead of being locked into a monolithic platform, companies can choose best-in-class tools and integrate them seamlessly. This level of agility is critical in 2025, where customer expectations, market dynamics, and technologies evolve rapidly.
Having introduced Contentstack EDGE, we’re able to combine real-time intelligence capabilities connecting content and customer behavior. With this comes an Audience Insights App, which identifies what content drives engagement and business outcomes, helping brands learn about what their customers care about in real time. It’s this kind of data that helps companies connect with their audience and ultimately help them build on their brand and offerings.
On top of this, the level of personalisation it activates means the experience as a whole becomes more seamless, allowing brands to deliver this at scale across various channels.
4. Digital transformation is often seen as a tech issue. Why is mindset and culture just as important?
Digital transformation is a team sport. It requires collaboration across departments, a willingness to experiment, and a culture that embraces change. Technology leaders need to empower teams with autonomy and the right tools, not impose rigid systems from the top down.
Something we really rely on is our Care Without Compromise motto, company culture and our relationship with our customers all starts with trust. I can see that this feeds into our success, which is why we’ve achieved the industry’s highest customer satisfaction rating.
Organisations that break silos, champion innovation, and foster psychological safety are the ones leading the way.
5. What does a truly future-ready organisation look like today?
The future of digital won’t be in the next five years; it’s now. Businesses that are truly future-ready aren’t just preparing for change; they’re built to adapt in real time. That means being agile, modular, and relentlessly customer-focused. It requires infrastructure that can pivot quickly, a mindset that embraces experimentation, and a culture that empowers teams to act boldly.
At Contentstack, we realised early on that companies needed more than a CMS, they needed a clear way to build adaptive customer journeys. From building rich profiles to optimising experiences, real-time data must guide every step. You can’t predict customer needs, or personalise proactively if you’re only working off assumptions. Yet many brands still guess.
That’s why we launched our fully integrated, adaptive DXP at ContentCon this year. It combines brand-aware generative AI, collaborative content creation, automation, and visual-building technology, giving teams the power to deliver dynamically and iterate continuously.
True hyper-personalisation demands real-time data and intelligent content orchestration. And we believe AI should unlock creativity, not replace it. Today’s customers expect brands to know them, and with the right tools, they can. Future-ready organisations don’t just respond to trends; they create experiences that evolve alongside their audiences.
6. How does the talent crisis affect digital transformation strategies?
The skills shortage is real, and it’s not just about coding. Businesses need people who can work cross-functionally, think strategically, and adapt quickly. The solution isn’t just hiring externally; it’s creating a culture of continuous learning and internal mobility. Composable architecture also plays a role here. Reducing complexity allows smaller, more agile teams to do more with less. That’s a huge advantage in today’s talent landscape.Neha Sampat is the Founder & CEO of Contentstack. Follow her on LinkedIn.