The AI industry continues to grow seemingly exponentially. With 92% of companies planning to increase their AI investments in the next three years, demand for the high density digital infrastructure required to support these types of workloads is unsurprisingly at an all time high.
Data centres have always needed a significant amount of electricity to power and cool their computer equipment. Yet the sheer quantity of data to be processed for AI and other high performance computing – such as financial trading calculations and simulation technologies – necessitates a colossal amount of energy. For example, a report from the International Energy Agency states that data centres will use 945 terawatt-hours (TWh) in 2030, roughly equivalent to the current annual electricity consumption of Japan.
At the same time, there is growing pressure for all organisations to comply with ESG frameworks. The introduction of regulations such as the EU’s Corporate Sustainability Reporting Directive (CSRD), mandates the publication of carbon footprint disclosures. This leaves many businesses with a difficult conundrum to solve – how to balance digital advancement whilst mitigating environmental impact?
Once a consideration for local IT teams, the choice of a data centre partner is now at the forefront of balancing these two critical trends and is beginning to garner boardroom attention.
Data centres that are designed with environmental responsibility and community integration in mind can act as the central hub of a thriving society, an ‘ecosystem’ that supports long-term sustainability and regional economic development.
Location and Design
Where a data centre is built, and how, is fundamental to its efficiency and sustainability. AI-ready facilities often require rapid scaling in line with customer demand. Access to ample suitable land is essential. Modular designs allow for faster builds and easier adaptation to new innovations in cooling and hardware technologies,
Power and connectivity are also critical. Many regions struggle to offer the necessary renewable energy and high-speed network capacity. In contrast, the Nordics provide an ideal environment. An abundance of renewable energy, a cool natural climate that enables more energy efficient cooling techniques and excellent connectivity.
As a result, the presence of data centres can promote local investment in power, connectivity and electrical infrastructure that benefits the whole community. For example, atNorth’s ICE03 data centre in Akureyri, Iceland, facilitated the development of a new point of presence (PoP) for Farice, which operates submarine cables linking Iceland to mainland Europe. This enhances telecom reliability and strengthens digital infrastructure across the region.
Data centres can also support the stability of local power through grid balancing services. Something that is integral to the future design of atNorth’s data centres.
Decarbonisation and Circular Partnerships
Data centres are incredibly energy-intensive, and so many operators are investing in ways to reduce their carbon footprint. These include utilising the most efficient infrastructure and cooling technologies.
atNorth goes one step further and has committed to sourcing heat reuse partnerships for all of its new data centre campuses. This means that waste heat generated during the infrastructure cooling processes can be captured and redirected to support nearby businesses and homes. In Finland, for example, a partnership has been formed with Kesko Corporation that will utilise waste heat from atNorth’s new FIN02 campus to heat a neighbouring branch of one of its stores.
These types of initiatives essentially enable data centres to act as a decarbonisation platform for their clients’ IT workloads, helping them meet environmental targets and reducing running costs too. Something that is a key differentiator for businesses such as atNorth client and partner, Nokia, that has complex technical requirements and stringent sustainability goals.
Responsible Operations
Beyond environmental responsibility, data centres can be a positive force in the communities in which they operate. They create skilled jobs, drive improvements in local infrastructure, and often spark growth in hospitality, retail, and leisure services. At atNorth, we prioritise hiring locally and actively support education, charitable, and community initiatives in the regions we operate.
Similarly, a care for the natural surroundings is pivotal to promoting a successful, data centre ecosystem integration. For example, atNorth has set aside part of its DEN02 site in Denmark for biodiversity efforts, installing insect monitors to track changes in insect abundance and diversity throughout the site’s development.
As digital demand continues to grow, so does the need for responsible and sustainable development. High-performance computing can, and should, advance without compromising environmental integrity. By partnering with data centres that prioritise environmental stewardship and social responsibility, we can help shape ecosystems that support both digital progress and the preservation of our natural environment for future generations.
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