Technological advances such as agentic AI have completely changed the way enterprises work for the better, but they have also posed several challenges. Businesses are not struggling with AI because the technology isn’t ready, but because the infrastructure beneath it isn’t.
Several demonstrations will have you believe that AI implementation is just another straightforward process, but this is not the case at all. Such presentations are impressive because the data is already polished, the queries are direct, and the answers are predictable, while the overall environment is controlled. But this is not the enterprise reality.
The typical enterprise runs multiple different SaaS applications, each with its own platform, data models and methods for showcasing the same business concepts. Not only that but they’re layered on top of millions of relationships and contextual rules that no demo was ever designed to handle. As a result of the complex state some enterprises’ systems are in, most of their AI adoption projects end up stalling or failing. This was also confirmed by last year’s MIT report which stated that 95% of businesses don’t see a return on their AI investment despite spending $30 to $40 billion.
So what are so many enterprises doing wrong and how can they revert it?
What’s hindering enterprises’ AI journey
Most AI models are impressive in isolation, but an enterprise environment doesn’t operate in siloes. Businesses have layered systems, interdependencies and nuanced rules that AI models will need to be able to support, otherwise they’ll fall short. Without the ability to act autonomously, they will not be able to provide meaningful change to the business.
With this in mind, a successful AI deployment needs proper orchestration. The 5% of enterprises that are winning this race coordinate their AI agents to own different areas within the business and come together through an integrated foundation instead of depending on a single model for everything. Successful enterprises see AI as a strategic differentiator, grounded in integrated, proprietary datasets that competitors can’t duplicate. They also ensure their systems are following the business objectives and operational limitations, as well as compliance requirements and competitive pressures.
AI autonomy in four levels
In terms of what successful enterprises have in common, they are all in what I refer to as the “AI autonomy journey” where they usually go through four different levels to build a robust foundation that transforms agentic AI deployments to capable and trusted advisors. Each business will achieve different levels of autonomy depending on how technologically advanced they are, their complexity and business value.
Looking into these levels in more detail, the first stage is where most businesses sit today. Their AI systems are taught to respond to basic interactions in natural language and collect data, though humans are still needed to validate the results.
The next level sees AI tools taking a more trusted analyst position. They start to comprehend context and intricacies while understanding connections between datasets. Such systems are able to recognise business terminologies and manage scenarios independently.
Here’s an example to help you visualise the two levels. An enterprise in the banking sector wants to understand its loan repayment rates across different customer segments and product types. A level one system will be able to retrieve and share the repayment figures with the exact criteria, while a level two system will not only gather the numbers, but will also flag which customer profiles are showing signs of risk and recommend next steps for the analyst. This stage goes beyond simply reporting figures, as it is able to translate complex financial patterns into clear and actionable intelligence.
Then we move on to level three, which is a significant turning point for an enterprise’s AI autonomy level. At this stage, the technology is able to make connections across your business and recommend actions with insights, including retention strategies, adjusting contract terms or raising potential risks.
And finally, at level four, we see AI stop advising and instead start acting. For example, if you prompt it to optimise customer retention while keeping margins at a certain point the system will autonomously identify at-risk customers, deploy the right strategies and track the results while adjusting its tactics in real-time. With that said, employees are still in control of defining the goals and setting the risk tolerance levels and compliance requirements.
The above levels reveal a clear progression. If level one is “prompt and prove” and level two is “prompt and trust,” then level three is “prompt, understand and suggest” and level four is “define, deploy, adapt”. Through this autonomous journey, the system gradually becomes an intelligent business analyst that actively improves how decisions are made, enabling the business to operate at a scale that simply wasn’t possible before.
The road to competitive advantage
As enterprises start exploring what their AI autonomy journey looks like, we will also see a gap forming between businesses at different stages. Companies moving on to higher levels of AI autonomy will gain real competitive advantage much faster than others. Having said that, achieving this isn’t as simple as a matter of deploying more powerful AI models. It requires a robust knowledge base that AI systems can actually depend on, otherwise they become unreliable and decisions get misaligned. This is where context engineering comes into play as a critical tool helping autonomous agents become more accurate and useful, and shaping how AI systems interact with the broader business. Context engineering also enables agents to perform complex tasks without worrying about errors coming up in the process.
It’s an exciting time for enterprises who are leveraging agents to transform their processes. The ones who are successful in their adoption will be those who understand early on that AI is only as powerful as the foundation it sits on. This means that it’s crucial to get the datasets, context and orchestration right from the beginning, to be able to progress with your AI autonomy journey and set yourself apart from competition.
Louis Landry, Chief Technology Officer, Teradata
- Data & AI