Author

Jonny Combe

Published

19 February 2026

Estimated Read time

4Mins

Jonny Combe, President and Chief Executive Officer, PayByPhone on how urban mobility is evolving from car-centric to multimodal and the opportunity the parking industry has to play a central role by integrating payment infrastructures that support a more connected, flexible mobility ecosystem

The journey has changed. Over the past few years, the mobility industry has undergone seismic shifts toward more digital experiences. Cash payments continue to disappear and in the US made up only about 14% of all payments in 2024. Over half of the US adult population make use of mobile wallets and many companies provide payment opportunities via apps for their services. While this has made some processes more efficient and streamlined, it has also resulted in very fragmented data streams.

Consider this scenario: a commuter drives an Electric Vehicle (EV) to a rural or suburban transit hub where they park and charge, then boards a train into the city. The final mile is completed on an e-scooter, shared bike or another mode of public transport to reach their destination. One journey, four separate payment interactions across four different apps.

This is the daily reality for millions of commuters, and it exposes a fundamental challenge that not only the parking industry, but also the mobility industry as a whole must confront. Continuing to build payment infrastructure for journeys that end at the curb, is no longer enough; we should be facilitating one system for these evolved modern journeys.

City Centres Reimagined

A substantial amount of land in city centers has traditionally been dedicated to parking, but there is a growing trend where we see city centers worldwide redesigning their urban space. On-street parking is giving way to pedestrian zones and cycle lanes. Traditional car parks are transforming into multimodal hubs that are integrating EV charging, micro-mobility stations, and last-mile logistics. Technologies like automatic number plate recognition are helping to eliminate friction at entry and exit points. However, backend complexity of the redesign of urban mobility has grown exponentially.

Local authorities now juggle relationships with cashless payment providers, meter operators, EV charging networks, micro-mobility vendors, and logistics partners. Each bring their own payment rails, reconciliation requirements, and data formats. For many municipalities, simply reconciling payments between a meter provider and a digital parking platform already strains finance teams. Adding multiple mobility partners brings a significant extra load to existing operational capacity and the operational burden is only part of the equation.

The Hidden Cost of Fragmentation

The more critical issue is strategic: fragmented payment systems can create fragmented data, and fragmented data can undermine intelligent policy.

When payment information sits in siloed systems across multiple vendors, authorities lack the consolidated view needed to answer essential questions:

  • How does parking behavior correlate with public transit usage?
  • What pricing strategies would optimize utilization across the entire mobility network?
  • Where should we invest in EV infrastructure based on actual demand patterns?
  • How do we measure progress toward carbon reduction targets?

Without integrated payment and usage data, cities are making significant capital infrastructure decisions with an incomplete picture.

The Payment Layer as Strategic Infrastructure

Forward-thinking cities are, however, beginning to recognize payment infrastructure not as back-office plumbing, but as strategic architecture for the mobility ecosystem.

The solution lies in centralized payment platforms that serve as a unifying layer – ‘super apps’ as they are called in other industries. The backend of these apps should be able to consolidate transactions across multiple mobility services, automate complex multi-party reconciliations, and create unified data lakes that enable AI-driven insights.

This approach can deliver immediate operational relief: finance teams spend less time manually reconciling disparate systems, and the strategic value compounds over time. With consolidated data, authorities can model the true economics of mobility transitions, identify underutilized assets, dynamically price services to manage demand, and measure environmental impact with precision.

Building for What Comes Next

The parking industry has always been about managing physical space, yet the future is about orchestrating mobility experiences. The question for industry leaders isn’t whether parking will integrate with broader mobility systems but whether parking operators will architect that integration intentionally.

Doing so requires a fundamental rethink of the role parking payment providers play in the payment value chain, while investing and building the technology and the payment infrastructure that makes seamless, sustainable urban mobility possible.

The infrastructure we build today will determine whether cities can deliver on their mobility and sustainability commitments tomorrow. For parking industry leaders, this is both a challenge and an opportunity: to evolve from transaction processors into the essential connective layer of urban mobility. Those with the vision, and the technological ability to rise to that challenge, have a real opportunity to lead the next generation of multimodal mobility payments.

About PayByPhone                                                     

PayByPhone is a global leader in mobile parking payments. We simplify journeys for millions of UK drivers with smart, intuitive technology and user-focused features. In addition to fast, secure parking payments, drivers can also locate nearby fuel stations and EV chargers – and pay for EV charging – all in the PayByPhone app. We work with over 1,300 cities and operators across the UK, North America, France, Germany, and Switzerland. More than 110 million drivers worldwide have downloaded the PayByPhone app to simplify their parking and vehicle payments to date. To discover how our products and services can elevate your driving experience.

Learn more at paybyphone.co.uk

  • Digital Payments
  • Digital Strategy

Author

Dan Brightmore

Published

21 January 2026

Estimated Read time

2Mins

New research from myPOS, the European payments provider for small and medium-sized businesses, reveals that Britain’s shift toward tap-to-pay is leaving…

New research from myPOS, the European payments provider for small and medium-sized businesses, reveals that Britain’s shift toward tap-to-pay is leaving traditional PIN codes behind. As contactless becomes the country’s top payment preference, almost a third of young adults now admit they can’t remember the four digits once central to everyday spending.  

myPOS data reveals 29% of Gen Z struggle to remember, or have completely forgotten, their PIN. Highlighting how digital-first habits are shaping consumer behaviour. However, it isn’t just younger groups that are feeling the effects. One in five Boomers (20%) say they face the same issue as reliance on physical cards significantly declines. 

Contactless Payments

This shift has been driven largely by the dominance of contactless card and mobile payments. Over two-thirds of Brits (69%) say tapping, via card, mobile phone, or smartwatch, is now their primary method of payment. In contrast, just 16% rely mainly on chip and PIN, and only 14% primarily use cash. A further 10 % of Brits now live entirely wallet-free, using only their mobile or smartwatch for day-to-day spending. 

Convenience-led behaviours are accelerating the decline of PIN usage across the UK. Nearly half of British consumers (47%) say they would happily go completely contactless if it meant shorter queues in shops and venues. Flexibility and convenience (42%) and speed (34%) remain the largest drivers behind the rise of tap-to-pay.  

“As the UK embraces contactless and mobile payments, it’s clear that the traditional PIN is becoming less central to everyday transactions. Businesses and payment providers should ensure security and convenience go hand-in-hand, while recognising that consumer habits are evolving rapidly.”

Michael Ault, Country Manager at myPOS UK

  • Digital Payments
  • Fintech & Insurtech
  • Neobanking

Author

Dan Brightmore

Published

23 April 2024

Estimated Read time

3Mins

Read in brochure format

Publicic Sapient CEO Nigel Vaz reflects on the leadership strategies required for successful digital business transformations

The hardest part of being a business leader and CEO – especially leading through change – are the choices we make every day to move toward that will drive our future success. Often, this will mean letting go of things that made us successful in the past. We must make room for new skills, relationships, ways of working, and opportunities.

The average CEO has 30 years of business experience and makes decisions based on that accumulated experience. But think how much the world has changed in the space of five years, let alone 30. The same thinking and approach are not going to stand the test of time. The modern CEO needs to find and maintain the ability to turn preconceived ideas on their head. As a leader, I’ve always felt it’s important that I adopt the behaviours I advise for our clients. Leaders must be willing to learn, adapt and act with speed.

The Modern CEO

The modern CEO has a complicated, bordering on paradoxical, relationship with change. We dislike uncertainty and volatility, and yet we have an intense distaste for stasis. We would rather avoid geopolitical instability and macroeconomic challenges. However, changes to customer needs, shifting industry landscapes and rapid technological innovation bring opportunities to transform our companies. We must identify paths to value creation and growth, and build better, more efficient businesses. And, the reality is for today’s CEOs, you don’t get to pick one or the other. You have to be ready to lead your organisation in the context of both simultaneously. Leading through either type of change is not for the faint of heart.

In my role as CEO of Publicis Sapient – a digital business transformation company that partners with organisations globally to help them create and sustain competitive advantage – my relationship with change is amplified. I am responsible for driving growth and ensuring our business capabilities are optimised for the digital age. At the same time I’m leading a business that empowers our clients to embrace change by putting digital at the core of how they think, organise and operate. On the Executive Committee of our parent company, Publicis Groupe, I am also weighing in on how to lead on the digital business transformation of the Groupe. This has been accelerated this past year with the pace of AI.

Change Management

The nexus of these different aspects of my CEO role is not uncommon to many of the CEO clients we work with. Like myself, they are leading their organisations and people through a period of tremendous change. Furthermore, they are tasked with making decisions daily on choices that will impact the direction and outcomes for their company.

One of the most critical choices they will make is determining the purpose of their organisation. When there is so much change and challenge surrounding you, the easy path is to react and say, ‘How do I overcome each of these challenges?’ But first you have to be clear on who you are as an organisation and the impact you want to have. Without that sense of direction, you can very easily fall into the mistake of making disconnected, reactive decisions.

Read the full story here