Jamil Jiva, Global Head of Asset Management at Linedata, on why the next chapter of AI-driven finance will be shaped not just by technology, but by creativity

Beyond Data: Where AI Finds Unexpected Inspiration

The discussion about training AI largely focuses on concerns that accessible, human-generated data is limited and may soon run out completely. If this is the case, how can technology that depends on a seemingly endless stream of inputs to iterate, test, and adapt deliver the results we expect? AI relies on structured, high-quality data to thrive, but what happens when we run out of spreadsheets and financial models to train AI? We need new data sources to ensure it continues to learn, adapt, and deliver accurate insights. Video games stand out as offering some of the richest, most expansive, and complex environments for AI training.

At first glance, video games and financial operations seem to belong to entirely separate worlds. However, AI connects these domains, with models leveraging virtual-world training to tackle real-world financial tasks. Financial documents such as credit agreements and tax returns are often convoluted, unstructured, and labour-intensive to process. Therefore, AI designed to interpret such data must possess strategic reasoning, real-time adaptability, and advanced pattern recognition. So, could video games be the ideal training ground?

Contrary to popular belief, gameplay can significantly improve how people think, learn, and solve problems. The abilities required to excel at video games closely reflect the skills AI systems must acquire today.

Levelling Up: What Virtual Worlds Teach Machines

Practice leads to proficiency, a principle that applies to both humans and AI. Interestingly, many of the most significant advances in AI development have emerged not from conventional data training, but from taking creative approaches. Games push AI to emulate human thinking and sharpen its statistical intuition.

These game-trained models are neither expensive nor heavily reliant on resources, and they sidestep the issue of data scarcity. As a result, they are actively shaping the future of financial intelligence. The examples below offer a clear demonstration of the potential of gameplay.

Virtual Economies: Lessons from World of Warcraft

World of Warcraft, with millions of players interacting in an immersive and dynamic world, features an economy that closely mirrors real-world financial systems, complete with inflation, supply and demand cycles, and fraud risks. The game even inspired one of the most renowned epidemiological studies: when the in-game ‘Corrupted Blood’ plague spread unpredictably, scientists used it as a model for real-world pandemic simulations.

Financial models depend on vast, interconnected data networks, much like the economy in World of Warcraft. Organisations employ AI to continuously monitor patterns, detect anomalies such as fraud or misstatements, and optimise data extraction for financial reporting, mirroring the way AI analyses virtual economies.

Urban Chaos: GTA V and Real-World Simulation

While Grand Theft Auto (GTA) V is famous for its open-world chaos, researchers have leveraged its traffic systems and non-player character behaviours to train AI for applications such as self-driving cars, crime pattern recognition, and urban planning. At its heart, GTA provides a platform for AI to process vast amounts of unstructured data in real time.

Similarly, financial institutions manage millions of data points from a wide range of sources. Their AI tools must automatically extract insights, classify information, and normalise complex formats. GTA serves as a controlled yet intricate environment for simulating scenarios, enabling AI to optimise for real-world tasks through ongoing feedback loops.

Sandbox Creativity: Minecraft and Adaptive Thinking

Minecraft provides a sandbox environment where AI learns through exploration. OpenAI even trained an AI to play Minecraft by watching YouTube tutorials, closely mimicking the way humans learn. Similarly, any AI used by financial institutions must be able to self-learn from new document types and structures, adapting just as a Minecraft AI learns to survive.

Reinforcement learning, where AI improves based on feedback, is a key element of intelligent document processing. Thanks to its vast scalability and dynamic, hierarchical environments, Minecraft serves as an ideal setting for navigation and repeated feedback loops, helping models develop domain-flexible reasoning.

Multiplayer Mayhem: Dota 2 and the Art of Teamwork

Dota 2 stands out as one of the most complex competitive games ever created, presenting AI with challenges in real-time decision-making, strategic coordination, and adaptability. OpenAI Five, trained on the equivalent of 45,000 years of gameplay within just 10 months, managed to defeat renowned, professional human teams. As anyone who has mastered StarCraft knows, tactical adaptability is essential for gaining the upper hand.

Financial institutions operate in environments that are just as dynamic as the shifting levels of a video game. Market conditions, regulations, and data formats are in constant flux. AI must be able to adjust to new document structures, handle missing information, and navigate edge cases, much like AlphaStar adapts to an opponent’s unpredictable strategies.

From Pixels to Profits: Bringing Game Logic to Finance

Whether to streamline operations, mitigate risks, or make informed decisions in today’s data-intensive financial landscape, AI has the potential to fundamentally transform financial offerings, delivering personalised and evolving experiences that foster understanding and combine seamlessness with regulatory compliance.

Yet AI does not simply require more data from which to learn; it needs better data. Video games offer near limitless, pre-built, highly complex digital worlds where AI can test hypotheses, simulate scenarios, and refine decision-making models. By utilising these unique environments, AI is challenged to enhance its speed, accuracy, and efficiency. 

The world of video games has many lessons we can learn when building AI, and given AI’s remarkable ability for transferable learning, it makes sense to leverage these pre-trained models to power essential financial workflows. It is more than just document processing; it is thinking, and the same intelligence that enables AI to defeat world champions in Dota 2 is now driving the next generation of financial AI solutions.

The next chapter of AI-driven finance will be shaped not just by technology, but by creativity. By embracing unconventional data sources such as the immersive complexity of video games, industry leaders will unlock new possibilities for personalisation, security, and customer engagement.

Learn more at linedata.com

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Kevin Janzen, CEO of Gaming & EdTech AI Studio at Globant, on how AI will change the way games are made and expand the market

Every major games studio is now experimenting with artificial intelligence. From generating NPC dialogue to automating animation and video assets. AI is promising to speed up production and lower costs for developers.

According to Boston Consulting Group (BCG), the gaming industry finds itself at a crossroads…. Looking to gain the momentum it felt between 2017 and 2021, where revenue surged from $131 billion to $211 billion. And AI could be at the forefront of this pivotal moment. 

But as AI becomes central to how games are built, studios face a major challenge. Adopting automation without losing authenticity. For developers and retailers alike, this becomes a business concern that deserves close attention. Creativity sits at the heart of gaming, and the choices studios make today will influence what reaches players tomorrow. For the technology channel, this transformation means faster release cycles, broader product diversity, and a need for sharper forecasting.

A New Phase in Gaming’s Evolution

For most of gaming’s history, every era has been defined through visuals. Each generation has delivered stylistic, immersive worlds, such as the blocky charm of Minecraft to the cinematic realism of Red Dead Redemption 2. 

Now, the real change is happening behind the scenes. AI is reshaping how games are built and experienced. Development teams are using AI to handle time-consuming tasks such as vast world-building creation and animation. This frees artists to focus on what players remember – the design and storytelling.

Players are already seeing the benefits in their gameplay. AI lets games adapt or adjust difficulty based on players’ skill levels, or change dialogue based on a player’s choices. This makes gaming worlds feel realistic, responsive and more personal.

With budgets continuing to climb for gaming studios, these new features matter. AI gives studios breathing room to experiment. Smaller teams can take creative risks, and established developers can experiment and test new ideas without derailing production. However, efficiency and costs aren’t the only gains as AI is creating space for developers to be more ambitious than ever before.

Automation and Artistry

For all its promise, AI also brings creative risk. Gamers notice when a quest feels repetitive or when dialogue sounds mechanical. And if AI is used carelessly, developers risk losing authenticity.

That sense of care is what keeps players invested. Whether it’s hand drawn detail, or play-driven choices. Games like this show what happens when technology supports vision rather than replacing it.

That’s why the industry’s embrace of AI is such a gamble. Used well, AI can help developers create richer, more personalised worlds. But used carelessly, it risks stripping away the artistry that makes games memorable.

The Ripple Effect Across the Supply Chain

As AI becomes a standard tool, development processes are speeding up and opening new creative possibilities. Independent studios now have access to the kind of production power once limited to major developers. That shift means faster pipelines and ultimately, more games reaching the market.

For retailers and resellers, this brings both opportunity and pressure. A consistent stream of releases can guarantee sales across the year, while lower production costs encourage more niche or experimental games that appeal to new audiences. Greater variety and volume benefits the market, but it also makes it harder to predict which games will break through.

Players are becoming more aware of how games are made and AI’s role in development. They’re starting to ask not only how a game plays, but also how it was built. Understanding the intent behind a studio’s use of AI – one that uses AI as a genuine creative tool and those that rely on it as a shortcut – will help retailers anticipate demand and spot the games with long-term potential.

The Right Way to Play the AI Game

The studios using AI most effectively have a few things in common. They keep AI in the background, using it to manage routine work, such as generating textures and landscapes, so creative teams can focus on narrative and emotional tone.

They also use AI to make experiences more personal. Thoughtful application of adaptive systems allows games to respond to individual play styles, adjusting difficulty and pacing to keep players engaged. This level of design deepens engagement and gives players a sense that the world responds to them personally.

Another area where AI is also making an impact is making games more inclusive. More than 400 million people around the world play with a disability, and new tools are expanding access – from adaptive controls to real-time translation that lets players connect across languages. As gaming becomes more diverse, the audience grows for everyone, including retailers, who can reach a larger, more engaged customer base.

When automation complements gaming artistry, it strengthens the relationship and trust between the developer and the player. Creativity becomes the main focus again, and that’s what keeps players loyal.

Balancing Innovation and Trust

AI is fast becoming integral to how games are conceived, built, and experienced — and that shift will reshape the entire value chain. For developers, success will come from balancing automation with artistry, ensuring that AI enhances creativity rather than replaces it.

For retailers, distributors, and partners, this transformation offers both opportunity and responsibility. A faster, more diverse release pipeline will bring fresh sales potential, but also greater complexity in forecasting and curation. The winners in this new phase of gaming will be those who can spot titles where AI adds genuine depth, inclusivity, and player connection — not just production speed.

Handled thoughtfully, AI won’t just change how games are made, it will expand the market for everyone involved in bringing those experiences to players. That’s a game worth playing for the entire tech channel.

Learn more at globant.com/studio/games

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