The Financial Transformation Summit (FTS), presented by MoneyNext, took place June 18-19 2025 at London’s ExCeL Centre, Royal Victoria Dock. With over 2,000 attendees, 300+ speakers, and 400 roundtables, it stood out as one of the most immersive and interactive events in the financial services calendar.

FinTech Strategy hit the conference floor at the heart of the action delivering insights from experts across Banking, Insurance, Wealth, and Lending at Financial Transformation Summit (FTS).

Financial Transformation Summit attendees from banking, insurance, wealth, lending, fintech, consultancy, and regulatory sectors convened for two days packed with keynotes, panel talks, immersive demos, and networking among 60+ exhibitors and startups.

Co-located streams – Banking, Insurance, Wealth, and Lending part of themed zones – meant that ticket-holders could explore adjacent sectors fluidly across a guiding theme: culture, collaboration, and customer centricity driving tech adoption and transformation.

Programme Highlights

Keynotes & Panels

1. Data Silos & Cross‑Institutional Collaboration

A panel featuring senior leaders from EVLO, Aon, Schroders, and Brit Insurance tackled how institutions – despite collectively spending over $33 billion annually on data – still struggle to collaborate due to privacy concerns and regulation. Innovative solutions included federated learning, anonymised client IDs and consent-backed APIs.

2. Digital Insurance via Wallets

Anna Bojic (Miss Moneypenny Technologies) unveiled a fresh take on insurance – embedding policy and claim data into Apple/Google Wallets. The idea: dynamic customer interaction directly from smartphone wallets, enhancing real‑time engagement and retention.

3. ESG Economics & Market Reality

Marc Kahn (Investec) challenged ESG orthodoxy, urging firms to emphasise human and planetary wellbeing – beyond purely financial returns – to capture stakeholder trust and sustainable growth.

4. People & Psychological Safety

Kirsty Watson (Aberdeen Group) and Vikki Allgood (Fidelity International) underlined that technological investments are futile without organisational design and psychological safety. Allgood cited a McKinsey study revealing only 26% of leaders build teams with a sense of safety – a critical step toward innovation.

5. Human‑Centred AI

Monica Kalia (Planda AI) championed AI that models individual financial contexts – recognising diversity within demographic cohorts and personalizing services accordingly.


Roundtable Experiences at FTS

At the event’s heart were the TableTalk roundtables – 400+ small-group sessions, each led by a subject-matter expert. These were limited to six participants each, enabling deep, peer-led discussions on themes like:

  • AI in risk and compliance
  • Open banking integration
  • ESG data standards
  • Cyber resilience
  • Change management and culture adaptation

Attendees consistently praised their interactive nature – far removed from the stage‑focused “listening” format often critiqued at other conferences.


Demonstrations & Exhibitor Showcase

Over 60 exhibitors presented tech-driven innovations: Generative AI, open‑banking APIs, ESG reporting tools, embedded finance solutions, and more. A few standouts were:

  • CRIF highlighted AI-powered credit scoring with ESG overlays – promising dynamic risk assessments backed by sustainability data
  • Emerging FinTechs demoing AI compliance engines, digital wallet insurance packaging, and data-sharing platforms
  • Hyland demonstrated the intuitive end-user experience of its Hyland Content Innovation Cloud™ and showed how easy it is to configure, tailor and deploy solutions that can empower key stakeholders across any business

The demo zone allowed engaging, hands-on exploration and real-time Q&As; it complemented the content with practical insights.

Standout Themes & Strategic Insights

1. Tech is Not Enough Without Culture

Recurrent messaging emphasised that culture, trust, governance, and psychological safety are foundational – not secondary – to digital initiatives. Technology alone won’t deliver transformation without a people-first mindset.

2. Cross‑Sector Data Collaboration

Despite heavy investment, institutions still operate in silos. Shared, secure infrastructure and regulatory-aligned frameworks are being prototyped, but broad adoption remains a work in progress.

3. AI-as-a-Personalisation Backbone

AI is shifting from automation to empathy. Organisations showcased tools to hyper-personalise offers yet maintain privacy and inclusion – moving beyond outdated demographic frameworks into genuine behavioural understanding.

4. Embedded Finance & Digital Wallets

Insurance via wallet applications and embedded finance models point to seamless customer journeys – less app hopping, more value delivered at the point of need.

5. Rebalancing ESG & Profit Metrics

Speakers emphasised integrating ESG factors into performance metrics – not just for compliance, but as an operative advantage anchored in long-term stability and stakeholder trust.


Who Should Attend FTS Next Year?

Ideal for:

  • Transformation and change leaders
  • CTOs, CIOs, and Heads of Innovation
  • Data and AI strategists
  • Operational and HR leaders focused on culture
  • FinTech innovators and solution providers

If you’re crafting digital transformation strategies, an attuned leader in financial services, or a consultant embedding tech in legacy environments, this summit provides rich, actionable content.

Expect next year’s event to build on this foundation:

  • More AI-specific tracks, possibly Generative AI streams
  • ESG deep-dives with case studies on implementation
  • Expanded regulator involvement around data governance and cross-border compliance

FTS: Final Verdict

Overall, the FTS 2025 delivered on its brand promise:

  • Interactive and inclusive: 400 roundtables empowered voices across levels.
  • Cross‑sector learning: Banking, Insurance, Wealth, and Lending streams offered both breadth and depth.
  • Insightful keynotes: Big ideas on AI, ESG, data-sharing, and culture were well-explored.
  • Real-world relevance: Exhibitor demos connected theory with practice.
  • Networking with purpose: Opportunities to engage, learn, and collaborate were abundant.

The Financial Transformation Summit struck a compelling balance between big-picture vision and granular, execution-level insight. It emphasised that while technology enables; culture, customer centricity and collaboration drive real progress. The format – with its roundtables, demos, and keynotes – offered a dynamic platform for knowledge exchange.

If you attended, chances are you left with practical next steps. If you didn’t, you missed one of the most interactive, future-focused events shaping financial services transformation today.

  • Artificial Intelligence in FinTech
  • Digital Payments
  • Embedded Finance
  • Events
  • Host Perspectives
  • InsurTech

FinTech Strategy spoke with Veritran’s CMO, Jorge Sanchez Barcelo, at Money20/20 Europe to find out more about the tech firm’s partnership with Manchester City reimagining CX to create a frictionless digital experience for fans

Money20/20 Europe Exclusive

In an era where technology defines the customer journey, Jorge Sanchez Barcelo, Chief Marketing Officer at Veritran, is leading a bold charge into a new frontier: one where financial technology fuses with fandom, and CX becomes both frictionless and deeply personal.

Jorge’s professional journey has always followed the arc of digital transformation. From his earlier roles at AT&T and Banorte to now helming marketing at Veritran, a global technology company, his mission is clear: make life easier, better, and more secure for end users – whether they’re banking customers or football fans.

“Our technology without a purpose is nothing. It’s just code,” Jorge says. “We build for people. And that purpose has taken us far beyond banking.”

From Buenos Aires to Global Ambitions

Founded in Buenos Aires almost 20 years ago, Veritran started building mobile applications before the iPhone even existed – when, as Jorge jokes, “phones were just for calls, texts, and the occasional game of Snake”.

“Our guys were visionaries,” he continues. “They were talking about applications when we didn’t even have smartphones. Back then, you had to build a separate app for every phone model because we didn’t have iOS or Android,” he recalls.

Despite those early technical hurdles, the company maintained a singular focus: democratising access to financial services. “Once a person starts managing their own finances, they gain control,” reasons Jorge. “And control is the first step toward growth.”

That mission has proven timeless, and borderless. Today, Veritran has a solid footprint across Latin America and has expanded into the US and Europe.

Why Experience Matters More Than Ever

Jorge is acutely aware that in financial services, trust is everything. A slick PowerPoint is not enough to win over banks.

“When I meet with a financial institution, they don’t want theory. They want proof. They want to see our tech working in the real world. But many banks are reluctant to share their strategies, even with non-competitors.”

This desire to demonstrate capability led Veritran to seek a bold new marketing approach – one that would provide a visible, secure, and non-competitive environment to showcase its tech.

Enter Manchester City: A Blueprint for CX Innovation

The solution arrived via the pitch, not the boardroom. Veritran entered into a partnership with Manchester City, one of the best football teams in the world.

“Manchester City is digitally five to seven years ahead of most clubs,” says Jorge.

Veritran’s technology now supports key digital operations at Manchester City, helping the Club streamline processes such as user registration, membership management, and ticketing. This collaboration reflects a shared commitment to innovation and operational excellence.

What began as a strategic partnership has evolved into a strong example of how financial technology can reinforce digital infrastructure in the sports sector. As more organisations seek reliable and scalable solutions, the model developed with Manchester City demonstrates the value of secure, efficient platforms designed to support long-term digital growth.

Breaking the Sponsorship Mold

Unlike traditional sports sponsorships, which often come with hefty price tags and limited strategic collaboration, Veritran’s deal with City was rooted in partnership.

“Our partnership is beneficial for both companies, we share value,” explains Jorge.  “With the brand reach of Manchester City’s clubs we have been able to promote our company worldwide.”

This model has opened the door to future collaborations, not only with sports clubs, but also with entertainment companies in the US who are eyeing similar digital transformations.

Applying FinTech Learnings in New Territories

As Veritran enters new markets, they carry the lessons of regulated finance into less restricted sectors.

“In banking, every innovation has to pass through layers of regulation,” notes Jorge. “But in entertainment or sports, you can think outside the box and start with the experience, not the compliance checklist.”

That freedom has allowed Veritran to experiment with new ideas, such as smile-based stadium access or face-based payments.

“We call it ‘mouthful access’ – just smile, and you’re in. You can’t do that in banking… yet.”

Blending Brand and Utility: A New Era for Embedded Finance

What sets Veritran apart isn’t just its technology stack – it’s the way it applies that stack to create emotional resonance and operational value in new settings. For Jorge and his team, the convergence of financial services and lifestyle touchpoints is the most exciting, and underexplored, frontier.

“When we embed finance into a stadium or a music festival, we’re not just processing payments,” he explains. “We’re creating seamless, branded experiences that extend customer relationships beyond the bank branch or app.”

This philosophy echoes a wider FinTech trend: the shift from siloed services to contextual, embedded finance – delivered where customers already are, not where institutions want them to be.

As financial brands seek new ways to engage digitally-native consumers, Jorge believes partnerships with lifestyle, sports, and entertainment brands offer huge untapped potential.

Jorge notes that younger generations expect everything to be digital, instant, and intuitive. They don’t separate banking from shopping or attending an event, it’s all part of one journey. “If we can integrate services invisibly into those moments, that’s where the magic happens.”

He’s quick to add that the financial industry still has work to do in aligning with this shift – both culturally and technologically.

“It’s not just about APIs or infrastructure. It’s about mindset. The organisations that embrace this new way of thinking – who see CX as a shared responsibility across ecosystems – will lead the next decade.”

With Veritran’s cross-industry collaborations accelerating, Jorge is confident they’re not just shaping financial journeys – they’re reshaping everyday experiences.

Embedding Finance in the Fan Journey

Jorge sees a massive opportunity to embed financial services into sports and entertainment ecosystems, particularly in underbanked regions like Latin America.

“In the UK, stadiums are already cashless. In Latin America, we still have guys walking around selling Coca-Cola for cash from their pockets. We want to change that.”

By introducing digital wallets, biometric payments, and embedded insurance services (e.g., ticket protection at the point of sale), Veritran enables clubs to become financial service providers.

“Imagine buying a match ticket and adding travel insurance in one click. That’s the level of seamless we’re aiming for.”

Pain Points Driving Demand

So what are clients asking for?

Jorge says it comes down to three priorities:

  1. Integrated Payments Ecosystems
    Clients want unified platforms that support seamless payments across channels and partners
  2. Digital Onboarding & Identity
    Reducing friction while enhancing security is top of mind – especially in customer acquisition
  3. End-to-End Security Suites
    With AI-driven fraud and evolving regulations, security isn’t optional; it’s a strategic asset

Veritran’s flexibility as a tech partner, not just a vendor, allows it to co-create with clients. This often means integrating with their existing partners, such as banks, card networks, or insurers.

What’s Next for Veritran?

According to Jorge, the company is at a pivotal moment. Its technology is gaining traction in new verticals with strong investment appetite – such as entertainment and live events.

“These sectors have the budget and the ambition. No one’s serving them with the kind of Fintech-grade CX we provide.”

The company is also exploring opportunities in public transportation and other infrastructure-heavy sectors where transactions are frequent and still inefficient.

“Everywhere there’s a transaction, there’s an opportunity to simplify.”

FinTech is set to play an expanding role in everyday life whereJorge believes the very definition of FinTech is evolving.

“It’s not just about banks anymore. If you buy a coffee, book a train, or enter a concert – those are all transactions. And if we can simplify them, that’s FinTech too.”

That’s why Veritran sees future growth in collaborative ecosystems where banks, brands, and non-traditional players converge to serve the customer journey holistically.

Why Money20/20?

Jorge credits the annual Money20/20 Europe conference with helping shape Veritran’s partnerships – including the initial connection with Manchester City.

“It’s one of our top five global trade shows. We don’t just send a team – we send our top execs, including our CEO. It’s where deals happen.”

Building with Purpose for the Future

In an industry flooded with features and hype Veritran differentiates by staying grounded in user value.

“Tech for tech’s sake is meaningless. But tech that improves how someone lives, spends, or connects – that’s everything,” says Jorge.

From its Argentine roots to a global stage, Veritran’s journey underscores one enduring truth: In customer experience, the future belongs to those who build it with purpose.

Veritran: A CX FinTech Trailblazer

  • Embedded Finance
  • Events
  • Together in Events

The final day at Money20/20 Europe 2025 was packed with more insights on the future of FinTech, from banks to borderless innovation.

Money20/20 Conference Themes & Tracks

Money20/20 Europe 2025 is structured around four thematic content tracks:

  • Digital DNA – Exploring core infrastructure, platform strategies, and foundational technologies.
  • Embedded Intelligence – AI, machine learning, data strategies, and real-time analytics.
  • Beyond Fintech – Partnerships between fintechs and other sectors like retail, health, and climate.
  • Governance 2.0 – Regulation, digital identity, privacy, and ESG compliance.

Day three featured more impactful sessions across all four pillars, offering attendees more valuable insights and strategies for innovation.

Highlights from Key Sessions at Money20/20 Europe:

How to Create and Leverage FinBank Partnerships

The discussion focused on the evolution and success of FinTech partnerships with banks. Key points included the shift from transactional partnerships to more collaborative, value-driven relationships, emphasizing joint KPIs and product creation. 

Alex Johnson, Chief Payments Officer, Nium

“You really have to differentiate. You really have to stand out for a bank to say, ‘Yeah, I like what you offer enough to go through, six months of onboarding.’ Dare I say, maybe more.”

John Power, SVP, Head of JVs & AQaaS, Fiserv

“The legacy system, it’s a fact of life. They’re there. They’re pervasive. They’re going to be here for a long time, and banks historically have made huge investments in those platforms and systems. So I think both the challenge for the for the bank and the opportunity for the FinTech is, how do you at the front end of those legacy systems develop new products that can scale and that you can bring cross border easily and readily.”

Cecilia Tamez, Chief Strategy Officer, Dandelion Payments

 “It really is cutting the line to be able to deliver opportunity for customers and to be able to expand propositions for new customers.”

“The economic development supply chains shifting to low to middle income countries are incredibly important right now, and cross border payment rails have not been good in low middle income countries.”

Where Fintech goes Next: Tapping into Platforms and Verticals 

The discussion centred on the democratisation of financial services through embedded finance. The panel emphasised the importance of data quality, personalisation, and strategic partnerships in delivering seamless financial experiences – ultimately enhancing customer satisfaction and improving business efficiency.

Hiba Chamas, Growth Strategy Consultant – Independent

“Embedded finance is going to be defined by region and use cases.”

Amy Loh, Chief Marketing Officer – Pipe

“Small businesses don’t want to manage their business through a bunch of different tools that are stitched together. They’re looking to platforms to do everything for them and keep high end services.”

Zack Powers, VP Commercial & Operations – Mangopay

“Most platforms or merchants out there trying to diversify revenue, and they will get auxiliary revenue, or maybe get primary revenue through FinTech activity.”

The Neobanks Strike Back

​​In a dynamic exploration of neobanking’s evolution, Ali Niknam revealed bunq’s remarkable journey from a tech-driven startup to a sustainably profitable digital bank. By leveraging AI across every aspect of their operations, bunq has transformed traditional banking, reducing support times to mere seconds and creating a hyper-personalised user experience. Niknam emphasised the power of user-centricity, showing how innovative features like simple stock trading and multi-language support can democratise financial services.

The bank’s strategic approach – focusing on user needs rather than investor expectations – has enabled them to expand thoughtfully, with plans to enter the UK and US markets. By embracing technological change and maintaining a relentless commitment to solving real customer problems, bunq exemplifies the next generation of banking.

Ali Niknam, Founder & CEO, bunq


“Somewhere in the 70s, we let go of the gold standard, and now currencies are basically floating. The only reason why a dollar or a euro is worth what it’s worth is because of trust and perception. Philosophically, it’s very logical that we have found another abstraction layer by introducing stablecoin, which is not much else than a byte number that has a denomination currency as a backing asset that itself doesn’t have anything as a backing asset. A lot of people might ask, ‘Why would you need a stablecoin? We have euros. I go get a coffee, pay with Apple Pay or cash.’ But there are many countries on this planet where the local currency is not stable. If your country has an inflation rate of 30,000% like Zimbabwe, you would really love to use a different currency. The US dollar has been the currency of choice, but as a normal person, you cannot access the US dollar. A US dollar stablecoin that you can access by simply having a mobile phone – that’s going to be transformational for large groups of people.”

Innovating When Regulation Can’t Keep Up: Lessons from NASA 

Lisa Valencia covered an array of topics, from her 35 year career at NASA and Guinness World Record to the rise of private entities like SpaceX, which has launched 180 missions this year, and the increasing role of public-private partnerships in space exploration. The speaker also touched on international collaborations, particularly with the European Space Agency and the Italian Space Agency, and the potential for space tourism and colonization of the moon.

Lisa Valencia, Programme Manager/Electrical Engineer – Pioneering Space, LC (ex NASA)

“Back in the day, NASA got 4% of the national budget. Now it’s down to just 0.1%, so we’ve had to get creative with private partnerships. SpaceX is the perfect success story. They came to us in 2007 needing money after some rocket mishaps, and look at them now! From my balcony, I see their launches every other day. They’re planning 180 launches this year alone.Talk about a return on investment!” 

“We’re planning to colonise the South Pole on the moon. The idea is to extract water and hydrogen from the regolith—both for living there and for fuel.”

Scaling Internationally in 2025: Funding, Innovating, and Breaking into New Markets

The conversation focused on the growth and strategy of fintech companies, particularly those with a strong presence in Europe and the US. The panel featured Ingo Uytdehaage, CEO and co-founder of Adyen, and Alexandre Prot, CEO of Qonto. Both leaders expressed a preference for organic growth over acquisitions, emphasizing the importance of scaling efficiently before pursuing an IPO.

Ingo Uytdehaage, CEO and co-founder of Adyen

“I think an important part of scaling a company is not just thinking about your product, but also considering the markets you want to address, and how you ensure you become local in each country.”

“We realised over time that if we really want to bring the customers, we need to have the best licenses to operate. A banking license gives you a lot of flexibility.” 

“Being independent from other companies, other financial institutions, that gives you flexibility to build what your customers really want.”

“I think it’s very important, also in Europe, that we continue to be competitive. If you think about regulations and AI, we shouldn’t try to do things completely differently compared to the US.”

Alexandre Prot, CEO of Qonto

“We need to be very strict about tech integration and avoiding legacy which slows us down.”

“We still need to scale a lot before we have a successful IPO. A few team members are working on it and getting the company ready for it. But, the most important thing is just scaling efficiently in the business, and maybe an IPO would be welcome in a couple of years.”

Putting The F in Fintech

The panel discussion focused on the role of women in FinTech based on personal experiences.

Iana Dimitrova, CEO, OpenPayd

“At times, being underestimated is helpful, because if you’re seen as the competition, driving an agenda is becoming more difficult. So what I found, actually, over a period, is that bringing your emotional intelligence, leaving the ego outside of the outside of the room, and just focusing on execution is is incredibly helpful.” 

Megan Cooper, CEO & Founder, Caywood

“The moment we start defining ourselves as like a female leader or a female entrepreneur, you almost kind of put yourself in a bit of a box. And so I think just seeing yourself on an equal playing field and then operating it on an equal playing field and interacting in that way is quite advantageous.”

“We can’t just want diversity and hope it happens. We actually have to be intentional about creating it.”

Valerie Kontor, Founder, Black in Fintech

“Black women make up 1.6% over the FinTech workforce, but when we look at the financial reality of black women by the age of 60, only 53% of black women have enough money in their bank account to retire. We need to start marrying people in FinTech and the people that we need to serve.”

Money20/20 Europe 2025 closed its doors but the next edition of the conference will return to Amsterdam from June 2–4, 2026, promising to continue the tradition of shaping the future of financial services…

  • Artificial Intelligence in FinTech
  • Blockchain & Crypto
  • Cybersecurity in FinTech
  • Digital Payments
  • Embedded Finance
  • Host Perspectives
  • InsurTech
  • Neobanking