{"id":17946,"date":"2023-03-28T11:21:43","date_gmt":"2023-03-28T11:21:43","guid":{"rendered":"https:\/\/cpo.b2e.media\/?p=17946"},"modified":"2024-03-13T13:47:35","modified_gmt":"2024-03-13T13:47:35","slug":"how-digitalisation-in-the-cloud-can-drive-business-growth","status":"publish","type":"post","link":"https:\/\/interface.media\/blog\/2023\/03\/28\/how-digitalisation-in-the-cloud-can-drive-business-growth\/","title":{"rendered":"How digitalisation in the cloud can drive business growth"},"content":{"rendered":"\n

Sal Laher, Chief Digital & Information Officer at global enterprise software provider IFS<\/a>, reveals how a single strategy for cloud and digitalisation helps businesses maximise the rewards of growth.<\/p>\n\n\n\n

Digitalisation equals transformation<\/h2>\n\n\n\n

Digitalisation and the business transformation projects that enable it are again on the radar for many businesses, particularly given the current macro-economics and potential recession being predicted. According to recent data from Research and Markets, The Global Digital Transformation Market size is expected to reach $1,302.9bn by 2027, rising at a compound annual growth rate (CAGR) of 20.8% in the period 2021-2027. <\/p>\n\n\n\n

This renewed focus on digitalisation is aligned to businesses accelerating cloud migration, including readily available SaaS solutions. The\u202fFlexera 2021 State of the Cloud Report finds 92% of enterprises have a multi-cloud strategy and 80% have a hybrid cloud strategy.<\/p>\n\n\n\n

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Sal Laher, Chief Digital & Information Officer, IFS<\/figcaption><\/figure>\n\n\n\n

Both trends will go hand in hand as digitalisation and cloud migration continue to drive business efficiencies, process change and consumer service demands. Most organisations are aware of the potential rewards both business models can bring. This is because it is not the first time they are being talked about\u2013 this major transformational shift has already been in place for a decade. But some, wary of the disruptive impact of recent global events are holding back from implementing them. However, it is the wrong approach.<\/p>\n\n\n\n

Disruption should drive digitalisation and cloud uptake rather than hindering it. Even in isolation, either moving to the cloud, or undertaking digitalisation, will enable faster decision-making, supported by greater compute power and more agile processes, generating faster output and enhancing customer service. Yet, to drive competitive edge, organisations need to combine cloud migration with business transformation and look to maximise those benefits. To do this, they must develop a single strategy covering both elements and move forward with a common approach.<\/p>\n\n\n\n

Migrating to the cloud for business transformation<\/strong><\/h2>\n\n\n\n

By digitalising, organisations have an opportunity to benefit from faster time to insight, enhanced business and customer connectivity, and operational efficiencies. It allows them to more easily collect and analyse data that they can later turn into actionable, revenue-generating insights.<\/p>\n\n\n\n

Over time, they can go further and start to tap into the benefits of artificial intelligence, machine learning, big data analytics, and the Internet of Things (IoT). But it is the additional compute power and scalability of the cloud that helps them to maximise these benefits and fulfil the potential of digital technologies. <\/p>\n\n\n\n

Cloud migration also includes adopting evergreen application (business process) solutions in the cloud with the many SaaS solutions that are available today. That\u2019s why it is important that they adopt a single plan to migrate to the cloud and drive business transformation all in one. This tandem approach also avoids unnecessary customisation, making a business much more agile to change based on actionable data insights.<\/p>\n\n\n\n

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